AT&T AdWorks Asso Dir-Online Ad Ops, Advertising Solutions-New York, NY

AT&T AdWorks Asso Dir-Online Ad Ops, Advertising Solutions-New York, NY

AT&T AdWorks is rapidly growing in expectation of becoming AT&T's next billion dollar business. We are looking for industry veterans who revel in the prospect of building a better approach to advertising sales that utilizes the inherent strengths of the world's largest telecommunications company. AT&T AdWorks is the face to the market for AT&T's newest ad products across IPTV, Mobile, and Internet.

Within the Sales Operations group, we are seeking to fill a high profile and critical position. The Associate Director of Online Ad Operations will manage a team of client ad operations staff for our mobile ad products. This team handles everything from pre-sales media planning to post sales optimization and reporting.

Related to Ad Operations, this position will:

• Manage all online ad operations including; proposals, pricing yield management, contract and order management, ad campaign implementation, optimization, inventory issue resolution, and campaign reporting.
• Implement and manage the processes that reduce operating costs while gaining revenue and improving speed and efficiency.
• Establish best practices and procedures for maintaining high industry standards of fulfillment, product quality, reliability, and accuracy.
• Improve the measurement of team and individual performance against objectives and operational metrics.
• Promote company-wide quality and service improvement efforts and lead productivity, quality and process requirements in accordance with real company needs.
• Manage the hiring of internal ad operations staffing as well as 3 rd party outsourced technology and staffing.

Responsibilities:

• Manage ad operations, trafficking, optimization and campaign execution through both internal resources as well as 3 rd party partners
• Set up and traffic all advertiser campaigns using a proprietary platform
• Consult on ACM system enhancements
• Provide support and direction to the account management group as they work with the sales team to maintain the campaigns.
• Pioneer 100% compliance with industry and corporate privacy policies
• Traffic campaigns across a network of owned and partner inventory
• Provide avails to planning, account management and ad sales
• Meet advertiser objectives by ensuring the team is using best placements, flight plans, campaign optimizations and using adequate third-party serving platforms
• Provide regular reporting to senior management, advertisers, account managers and other internal customers
• Implement ideal tagging solutions on owned and partner sites to enable strong targeting, segmentation and profitability
• Develop best practices for account management

Qualifications:
Requirements:

• BA/BS degree or equivalent experience, MBA preferred
• Minimum of 5-8 years of experience in client services and/or ad operations
• Outstanding knowledge of trafficking campaigns in display, video and other formats across multiple platforms
• Analytical mindset and strong financial understanding
• Experience working at a larger publisher or ad network
• Customer-first mentality and ability to serve advertisers with differing goals
• Good technical understanding of ad serving, tagging, site architecture, rich media, etc.
• Team player who isn't afraid to roll up his sleeves and be both player and coach
• Ability to thrive in an entrepreneurial environment that is developing and growing quickly
• Interactive experience and/or agency experience is preferred
• Superior client service skills
• Interactive agency or client side experience strongly preferred
• Ability to clearly communicate verbally and in writing and persuasively present to a wide variety of audiences
• Strong organization and project management skills

Salary & Advancement
Competitive. AT&T has an extensive benefits program and is focused on career development.

The largest communications company in the United States. And the world. We are the industry leaders in providing wireless service, high speed internet access, local and long distance voice, and directory publishing and advertising services across the US. We are also developing our business to include next-generation television services with our new AT&T U-VerseSM TV. 

Join our incredibly diverse company of more than 250,000 people and help drive the innovation that keeps AT&T at the leading edge of technology and service. Expect big things from the company that created the communications industry.