Senior Manager Global Software Marketing
McGaw Park, IL
Req ID 49865BR
Business Title
Senior Manager, Global Software Marketing
Business
Medical Products
Sub-Business
Renal
Country
US
State/Province
Illinois
Location of Position
McGaw Park - Gr, IL
Shift_
1st
Job Description
Job Summary
The Senior Manager of Global Software Marketing will be responsible to lead the upstream and downstream marketing for Baxter's new software offering. The candidate will develop and oversee the execution of the strategic marketing plan to support the global launch of a clinical application software platform that will be a key value driver for Baxter's new business launches. Working closely with global marketing colleagues, global medical and scientific affairs, development partners, regional marketing colleagues and external Subject Matter Experts (SMEs), the Senior Manager of Global Software Marketing will lead programs to support development of integrated solutions to convert the data generated by the associated medical devices into information that is simple to understand and actionable in nature.
Essential Duties and Responsibilities
•Define and champion the customer needs regarding how data and information flows into dialysis centers and how to improve their understanding of their patients.
•Provide strategic insight into the Clinical Application Software landscape (technology, clinical applications, competition) in medical technology.
•Work with the development team to provide a voice of customer and marketing requirements to the clinical application software development team and strategic development partners.
•Collaborate closely with regional marketing and business stakeholders to build a launch plan, including development of key marketing, sales and training tools.
•Interface with strategic development partners, internal stakeholders (IT, medical affairs, supply chain, R&D, quality, regulatory) and customers to shape the product roadmap and develop a multi-generational product plan to deliver growth and value.
•Contribute to positive team dynamics of high-energy collaboration, operational excellence and results focus
•Develop strategic commercialization and value capture strategies for Renal clinical application software applications
Job Requirements
Job Requirements
•Experience developing Voice of the Customer and translating to product requirements for complex software systems working with product development teams
•Global, country or region marketing experience, minimum 5 years.
•Experience leading diverse teams to deliver business results
•Strong leadership and interpersonal skills and excellent communication across functions, organizational levels and cultures
Education and Experience
•Bachelor degree required, MBA preferred
•Marketing experience in the medical device or pharmaceutical industryrequired
•Clinical application software platform development and medical software marketing experience will be highly valued
•Experience in the dialysis industry is desired but not required.
•Upstream marketing experience a plus
Doing Work that Matters
Baxter provides its employees with comprehensive compensation and benefits. To view additional opportunities at Baxter and to learn more about the company, please visit our Web site at company website. EOE M/F/D/V.
