Senior Manager Marketing Home Dialysis Therapies
McGaw Park, IL
Req ID 50239BR
Business Title
Senior Manager, Marketing, Home Dialysis Therapies
Business
Medical Products
Sub-Business
Renal
Country
US
State/Province
Illinois
Location of Position
McGaw Park - Gr, IL
Shift_
1st
Job Description
Summary :
This position is responsible for developing and executing on strategies to drive demand for Home Dialysis Therapies through therapy marketing and therapy education. With a focus on HCPs, including MDs and RNs, this position will capture Voice of Customer to drive decisions, and to deliver relevant messaging and materials via multiple channels, including digital marketing and media.
Essential Duties and Responsibilities :
•Creates and implements results-oriented marketing strategies that drive demand for Home Dialysis Therapies, across multiple channels, and expanding to include both PD and High Dose Hemodialysis
•Develops and implements projects and initiatives to increase physician education and confidence in prescribing Home Dialysis
•Actively engages with MDs to build relationships and capture voice of customer, and identifies unmet customer needs
•Works closely with commercial MDs and external speaker's bureau to bring relevant clinical material to physicians via multiple offerings
•Leverages and expands US Renal's Digital presence and brand, and develops promotional and educational content to enhance site (company website)
•Leads US-based congress and convention strategy, incorporating needs of product marketing, therapy marketing, global organization, and other needs
•Identifies new opportunities or resources to drive therapy demand through new patient populations or alternate therapy initiation strategies, and creates compelling marketing program to execute
•Works extensively and leads vendors, creative agencies and consultants to deliver on objectives
•Demonstrates impact of initiatives through metrics and growth, and identifies opportunities for continuous improvement Other Duties and Responsibilities :
Works collaboratively with US Marketing colleagues with product and therapy marketing and messaging. Collaborates across functions such as medical affairs and global marketing to ensure strategies are robust. Other duties and responsibilities as assigned.
Job Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
•Bachelor's degree required; MBA strongly preferred
•Health care experience required
•Experience in building relationships with KOLs
•5-8 years experience in either therapy marketing or product management
•Excellent verbal and written communication skills, good negotiation skills and the ability to build relationships and navigate a matrix environment
•Demonstrated ability to make solid decisions with minimal direction when needed. Ability to work independently and with teams
•Ability to manage multiple projects simultaneously and complete those projects on time and on budget.
•Proficient in Microsoft Office Software (e.g., Word, Excel, Powerpoint, etc.)
•Solid business acumen, demonstrated leadership skills and able to build strong relationships
•Experience in working with multiple forms of digital media to deliver messages. Web, webinars, etc.
Doing Work that Matters
Baxter provides its employees with comprehensive compensation and benefits. To view additional opportunities at Baxter and to learn more about the company, please visit our Web site at company website. EOE M/F/D/V.
