Senior Manager PD Therapy Marketing
McGaw Park, IL
Req ID 48987BR
Business Title
Senior Manager PD Therapy Marketing
Business
Medical Products
Sub-Business
Renal
Country
US
State/Province
Illinois
Location of Position
McGaw Park - Gr, IL
Shift_
1st
Job Description
Job Description
Baxter seeks an experienced, high energy marketing professional to help lead the development and execution of the therapy marketing strategy to drive Peritoneal Dialysis ( PD) growth potential in current renal business
Job Summary
•The Senior Manager of Peritoneal Dialysis (PD) Therapy Marketing will have responsibility to lead the development and execution of strategic marketing projects to support the growth of PD and successful launch of Baxter's new APD cycler platform. Working closely with global marketing colleagues, global medical and scientific affairs, regional marketing partners and external Subject Matter Experts (SMEs), the Senior Manager of PD Therapy Marketing will lead programs to support PD time on therapy including training and education activities for patients and HCPs, initiatives focused on drop out management, initiatives to drive continuous quality improvement in managing PD patients, and reduce burden of therapy for patients. The Senior Manager of PD Therapy Marketing will also be the key interface with regional PD Therapy Marketing Managers to identify gaps in PD patient retention strategies, to align best practices amongst renal franchise, and to implement measurement, tracking and accountability to achieve long term growth goals of the renal franchise. Essential Duties and Responsibilities
•Input into strategic therapy direction
•Aid in the development of therapy marketing plan in collaboration with medical and scientific affairs, regional marketing leaders and regional PD Therapy Managers
•Lead or contribute to key work streams including Enterprise launch, PD positioning and branding, clinical messaging, SME Strategy, communications, training and education, value proposition and health economics and reimbursement
•Lead the development of initiatives (tools and programs) to improve patient time on therapy including identification and development of best demonstrated practices, measurement and tracking system, and alignment between franchise, regional and country therapy marketing strategies
•Oversee the evolution and expansion of Baxter's education and training programs to patients and HCPs (primarily nurses), working closely with global medical affairs, regional PD Therapy Marketing leaders and SMEs.
•Contribute to positive team dynamics of high-energy collaboration, operational excellence and results focus
Job Requirements
Job Requirements
•Field based clinical or commercial experience and/ or therapy marketing
•Experience in leading teams to deliver business results
•Strong leadership and interpersonal skills and excellent communication across functions, organizational levels and cultures Education and Experience
•Bachelor degree required, MBA preferred
•More than 5 years working in medical device or pharmaceutical industry
•Extensive pharma or medical device marketing or scientific affairs experience
Doing Work that Matters
Baxter provides its employees with comprehensive compensation and benefits. To view additional opportunities at Baxter and to learn more about the company, please visit our Web site at company website. EOE M/F/D/V.
